Another Law that might not be considered for new users (in this case, the visitors) is Hick’s Law. This law specifies that the time it takes for someone to make a decision increases with the number and complexity of choices they’re presented with. Simply put, offering too many options at once can overwhelm users and lead to slower decision-making or even decision paralysis. It’s common for this kind of system to ask for the final destination (from 15 location names, for example) if you want a return ticket, the number of tickets (which might not be the same as the number of people traveling), and even how you want to pay (by cash, card, loyalty card, etc.).
Employee Resource Groups are No Quick Fix
If I had a dollar for every company that told me they were planning to roll out Employee Resource Groups (ERGs) I’d be a…