Tag: Campaign

On September 3rd, 2018, former National Football League (NFL) quarterback Colin Kaepernick ‘broke Twitter’ (as Generation Z would say) by posting a monochromatic photograph of himself embossed with Nike Inc.’s iconic swoosh logo (see Figure 1). Echoing the sentiments of Kaepernick&...

Founded in 1964, Nike has always had a creative methodology for their campaigns, which helped the brand gain global success and worldwide popularity. Whether that be the endorsement of celebrity figures or unique advertisements, Nike has delivered countless successful campaigns which struck the hear...

In the midst of the bustling and chaotic electoral campaign in the United Kingdom, a series of extraordinary events unfolded, including the bizarre episode involving Deputy Alan Glyn. This politician, known for his liveliness and propensity to stir controversy, found himself at the center of a rathe...

In the 2011 Black Friday edition of The New York Times, Patagonia published an audacious full-page ad telling viewers not to buy their jacket. Below the jacket’s image was a message detailing why customers shouldn’t buy the product. Among the listed factors are the 36 gallons of water re...

Until recently, Account-based marketing (ABM) was only utilized by multinational corporations and businesses because of the high initial investment requirement. However, these days, things have changed a lot. Affordable, easy and yet robust marketing technologies have made it easy for even your star...

MyPillow Guy Mike Lindell was having a hard time during a deposition with a former Dominion Voting Systems executive who filed a federal defamation lawsuit against Lindell and his pillow company for accusing him of rigging the 2020 presidential election. At one point Lindell had a melt down when ...