On September 3rd, 2018, former National Football League (NFL) quarterback Colin Kaepernick ‘broke Twitter’ (as Generation Z would say) by posting a monochromatic photograph of himself embossed with Nike Inc.’s iconic swoosh logo (see Figure 1). Echoing the sentiments of Kaepernick’s controversial social justice protests, this tweet was captioned:
“Believe in something, even if it means sacrificing everything. #JustDoIt”
Kaepernick’s tweet, in essence, served as Nike’s unofficial announcement of their 30th-anniversary advertisement campaign for their ‘Just Do It’ slogan.