How to do user research when your user is a heroin addict

Where do we find some heroin addicts to speak to? This was the question that my team and I were faced with when building an opioid treatment program. The answer to that question turned out to be surprising.

As a bit of background here, I’ve spent the last 3 years working with my team to build digital-first treatment programs for substance addiction — namely for people addicted to tobacco, alcohol and opioids (including heroin). Our treatment programs bring together digital (mobile apps, clinician tools, connected devices); human (clinicians, counsellors, coaches, care coordinators); and physical (medication, lab testing) elements of care to help people manage and hopefully overcome their substance use.

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Tags: Addicts heroin