Tag: Unlikely

The Brand that Creates Unlikely Clothing, ts(s)

I apologize if my previous introduction seemed disrespectful. Actually, I’m a huge fan of ts(s) myself. (By the way, I haven’t worn Engineered Garments’ clothing before.) The charm of this brand’s clothing lies in its uniqueness — it offers clothing that seems unlike...

The Unlikely Encounter That Made Me Confront My Male Fragility

Idrive a couple of blocks and the streets get darker. As I near my Powderhorn home, domestic boulevards overtake the lights of the small commercial center in my rearview. It’s just past 11:30 p.m. Outside of downtown, it’s hard to escape the modesty of urban life in Minneapolis. This ...

An unlikely growth partner for Peloton: Gyms

Boutique fitness brands like Barry’s Bootcamp can lean into luxury marketing because their business model is designed for it. The physical nature of a Barry’s class means scarcity is part of the model — only so many people can fit in the studio. Barry’s must ch...

From Knight Rider to Knackwursts ??? David Hasselhoff???s Unlikely Love Affair with Germany

When you hear the name David Hasselhoff, what comes to mind? Is it the bronzed and well-coiffed lifeguard from the sun-soaked beaches of “Baywatch”? Or is it the intrepid crime-fighter at the wheel of a high-tech, talking car in “Knight Rider”? While these images have become ...