Tag: Rebrand

Has Glasgow???s rebrand been a success?

An area’s public perception is critical in terms of its function, connections and attractiveness. Deindustrialisation and decline (caused by globalisation and technology) had negatively affected some urban areas until they became undesirable to externally invest in. If not countered, a poor pu...

Boston, It???s Time to Rebrand

The month of May was Haitian Heritage month and the 2nd to last weekend, Bostonians celebrated with the Haitian-American Unity Parade. Thousands came out to enjoy food, music and community as a parade of floats, dance troupes and musicians led a procession down Blue Hill Avenue from Mattapan Square ...