Tag: experiences

How Diffusion Models are Revolutionizing the Museum Experience

Museums have long been bastions of history and culture, offering a glimpse into the past and igniting curiosity about the world around us. But in an age dominated by technology, museums need to constantly innovate to remain relevant and engaging. This is where diffusion models, a type of artifi...

Sensory experience: coming in

This morning I conducted my first sensory ethnography ‘observation’ in the Courtyard Entrance of the Fitzwilliam Museum. I chose this for my first experience, as it’s one of two entrances to the Museum and therefore a key transitional space. I started the experience wi...

What is Museum Experience Design (MXD)?

In today’s digital age, User Experience (UX) Design has emerged as a pivotal discipline that shapes the way we interact with technology. It goes beyond mere aesthetics and focuses on creating meaningful, intuitive, and delightful experiences for users. The same principles can be appl...

Immersive experiences ??? a must to survive as museums?

Are museums being overtaken in popularity by the experience industry? Recently The Art Newspaper published an article with the title “Tipping point: How new immersive institutions are changing the art world.” discussing the emergence of immersive experiences as touris...

What we know about mobile experiences in Museums after 6 years of research

As part of Frankly, Green + Webb, I’ve carried out research and evaluation on mobile experiences for over 20 cultural organisations. Last week, I was contacted by a previous client who had been approached by a company offering a free guide app that could, they said, help the organisation ...

The Ultimate Guide to Integrating Psychedelic Experiences

Psychedelic journeys are all about intentions, right? Yes, intentions will influence your experience going in, but integration is what will influence your life coming out of it. Whether you’ve planned for months or decided to partake in a journey on a whim — you did it, a...

Why We Can’t Get Over Certain Experiences

I was coming off the high of organizing and hosting an extraordinary event. Imagine a beautiful event center with a ballroom, meeting room, and rotunda with floor-to-ceiling windows looking out on a garden and a lake. We hosted over 130 educators for a professional learning event. There were n...

Examining Bad Experiences Via Psychology & Taoism

We collect bad experiences in the same way we collect things as a hobby. Think of the trinkets you have around the house, fridge magnets from your travels, teacups maybe, or stamps. My thing is collecting small-sized soccer balls sold at the club shops of the teams I’ve watched. I kind of c...