We all have days of self-doubt right? We all have something we don’t like about our bodies. Some insecurity that we notice and hate but the world doesn’t? (I for one don’t like the way my nose looks but to everyone around me, there’s nothing wrong with it!).
These insecurities of people and more specifically women are what Kim Kardashian used to create a revolutionary shape-wear brand that we all have heard of; SKIMS. The brand’s message is to make women feel confident in their changing bodies and empower them. Once again, their marketing brilliance shines through with their campaign to launch their bras.