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In this week’s edition, we discuss:
- Why the top 1% of founders quit their startup
- Why cracking the trust code is the key to growth
Why the top 1% of founders quit their startup

“If you can just avoid dying, you get rich. That sounds like a joke, but it’s actually a pretty good description of what happens in a typical startup.”
According to Daniel Kang, Founder at YC and ex-investor at Softbank, the breakdown and demoralization of founders is the leading cause of death for most early-stage, pre-product-market fit companies. It’s referred to as “The Struggle,” and there are endless reasons why founders face The Struggle: