What kind of village culture is it to pour cow dung over a woman?

The last couple of weeks I have been exposed to the terribly ghastly promos of a terrible ghastly Marathi show called Jau Bai Gavat (Let us go to the village). This show takes city girls (pampered and entitled as per the promos) to a village and makes them slog and sweat labouring over waking up early morning, working in the fields, milking cows, making cow-dung cakes etc. All this to purportedly show them village sanskruti (culture). Yesterday I was aghast to see a promo where cowdung is being poured all over the contestants! WTF!

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