Do you want unconditional love?
Focused giving without expectation is unconditional love.
Focused giving? Is that different than “giving”?
Yes. It is giving to a specific and target audience.
Focused giving is the corner stone of demand generation.
You could be building a demand for anything. Personal or professional.
When you practice demand generation, you are providing awareness and education without expectation. You provide it for your target audience to enjoy.
The audience gets to make the decision.
The more focused giving you do, the more focused “getting” you will receive.
The focused giving is unconditional love. The focused getting is unconditional love you receive.
This unconditional love is for you, your services, your product.
Do some focused giving because it is the right thing to do. No other reason.
That is when you will be “in demand”.
How do you cultivate a demand generation culture?