Have you ever strolled into a mall, entered a store, browsed around, and then walked out? Yep, that’s what we call window shopping.
While this activity is generally acceptable, there’s one store in Barcelona that charges customers 5 euros for just stepping inside and taking a look
Is this a marketing ploy, or is it merely a way to deter people who are only there to window shop?
Let’s dive in and discuss the business aspect.