If somebody had asked me years ago to distil product management in two words, I’d have answered: solving problems. Isn’t that our main job? Find out what the customer’s problems are and solve them. Bam, job done, give me the applause I deserve!
Now, the problem with being passionate about problem-solving was that when I saw a problem, my instinctive reaction was “How can I solve it?” I was a problem slut: I was attracted too easily to too many problems. That means:
- I usually ended up burning out quickly trying to solve all the problems myself.
- I also often felt frustrated when I couldn’t get enough buy-ins and resources to solve the problems.
- And, worst of all, I got bored easily when executing the solution, as I have already fallen in love with another problem.
This was me
After many episodes of burnout and frustration, I learned my lesson. If you ask me now what my job is, I’ll answer: multiplying value. That means that I only work on problems worth solving, in a way that delivers the optimal value for the customers.
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