Up until 2023, it was easy to believe that there’s a template that works for investor pitching.
But when investments are no longer in abundance, you need to pitch differently.
You need to go above the noise and penetrate the attention threshold.
Think about it like a parent.
If you have money and your kids are asking for toys, it’s easier to say yes. But if income is tight — like many tech individuals who were affected by massive layoffs — then there has to be a good reason to spend money.
Over the next few minutes, we’ll look at how you can create that good reason for investors to invest. But first, a quick note on why you should avoid traditional pitch deck templates.
How traditional pitch deck templates dilute your story
I could easily give you my 10 things I hate about … templates, but let’s just focus on one.
Pitch deck templates tell you WHAT to present with a predefined list of copy-and-paste sections: