Sudden skincare boom, GenZ???s evolving beauty trends.

The landscape is vastly different now, where teenagers are making content about niacinamide, serums, and white cast. This change interests me immensely; suddenly ayurvedic remedies are making a comeback in expensive packaging targeting consumers who are yet to cross their mid-twenties.

I have immense respect for my generation for making beauty accessible, we are a digitally aware generation, and the idea of beauty is slowly changing from something unattainable and singular to something that can have varied expressions, forms, and shapes. This is a very welcome change, being afflicted by body shaming and comments on my skin color since childhood, I am a BIG advocate for this change.

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