It may look small above water but taking a dive below would blow your mind. Copywriting is similar. Most people see copywriting as a chore or a scam or maybe even a genuine sales tactic used by sleazy salesmen.
“They’re just trying to manipulate me to buy their beach ball.”
Yeah, I’ve heard that one before. And most of the time they’re right, I won’t even lie. Somehow copywriting has fallen into the hands of ‘get-rich scheme’ course owners. They give you a few templates and list of leads, and of course the confidence to walk up to any CEO and tell them their leaving money on the table.