‘Different place, different time’ was the primary tagline Eric Helias and TBWA\Worldwide came up with. And they weren’t wrong. There’s no chance these kind of ads would be released today.
Just from a glance, you can tell what era this came from.
It’s giving Fight Club, The Matrix and Snatch.
People were donning vests and bleached denim in an attempt to re-live The Fast and the Furious. Only thing missing was a suped-up Nissan Skyline.
But why did PlayStation take this approach? Was it effective? And why did they never repeat a similar campaign for their future console releases?