Book Review: The Age of Scientific Wellness

The company was run by the same researchers who had just completed the largest study of its kind at the time, a deep dive into the genomes, microbiomes, blood markers and lifestyles of 100 people at multiple time points over several years. Their study goal was to prove the value of a systems approach to health, which they described as “P4 Medicine” — predictive, preventative, personalized, and participatory. And now Arivale would open the same high-resolution P4 approach to anyone willing to pay the $2,000 annual price for access to their state-of-the-art medical testing. Customers could benefit from direct access to the cutting edge, and the scientists would get a stream of willing subjects to pay for the research.

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