Along with a script and motions, illustrations are the backbone of an explainer video.
Illustrations are artistic visualizations that transform mundane explanations into compelling stories to create a lasting impact on viewers.
In our Digitalk session, the Head Illustrator of Breadnbeyond, Vicky Dwijayarto, shared the nitty-gritty details about the role of illustrations in an animated explainer video.
Vicky also elaborated on how digital illustrators develop the illustrations throughout the video production.
To give you the firsthand expertise point-of-view, we’ve summarized what Vicky has discussed in our Digitalk #21. Keep scrolling!
What is an Illustration?
To begin with, an illustration is an artistic visual representation brought to life by the creative hand of an artist.
It can be a simple drawing, a charming sketch, a colorful painting, or a captivating photograph.
In the creative industry, illustrations are tools to visualize real objects, bring imaginative worlds to life, or even trigger memories through artful pictures and designs.