On April 1st, Dylan Mulvaney uploaded an approximately sixty second video to Instagram celebrating the end of their 365 Days of Womanhood, a promo of Bud Lite featuring her likeness, and a nod to March Madness.
Dylan as a creator was known for positive content that garnered over ten million followers on TikTok and two million on Instagram. She’s popular.
The partnership with Bud Light signaled an effort from the company to reach a younger and more diverse audience, thus falling victim to one of the famous classic blunders*.