The PUMA Suede was launched in 1968, an era characterised by great change and evolution. Originally intended as a warm-up shoe for athletes, the Suede was designed with a unique vision. Its robust yet stylish suede upper was a stark departure from the norm of performance-focused footwear, which was generally crafted from leather or canvas.
The soft suede gave the shoe a distinctive and attractive look, while the thick rubber sole provided the necessary functionality and durability for athletes. This combination of style and function was revolutionary, positioning the PUMA Suede as a trailblazer in the world of sportswear.