Adobe and Christian Cowan unveil a dress featuring Adobe Primrose technology.

Adobe Illustrator was used to sketch the patterns and digitally map the positions of the petals, while Adobe After Effects was used for the moving graphics.

Adobe and fashion designer Christian Cowan have joined forces to create the first electronically reconfigurable garment using Adobe Primrose technology, unveiled at the designer’s Fall/Winter 2024 runway show during New York Fashion Week. This unique collaboration paves the way for a future where creatives can eliminate the limits of what seemed impossible in fashion design, utilizing a completely revolutionary technology for the industry.

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