The intention seems to be to convey a message inviting visitors to approach the exhibition not as a solemn and imposing art exhibition, but rather as an opportunity to appreciate stylish cultural displays. It’s skillfully executed, distinguishing itself from other art galleries that may not attempt such presentation styles. (In fact, it might feel daunting to break away from the traditions of art exhibitions.)
Contemporary: They select soothing and cute Buddhist sculptures to feature on the poster. Additionally, incorporating the word “????????????” (beloved) in hiragana in the catchphrase adds a touch of contemporary flair.