Aligned with this technology-driven paradigm shift, I stand ready to witness a transformative revolution in this time-honoured traditional industry of meaning-making.”
Imagine yourself as a newcomer to the vibrant art scene, stepping into a pristine ‘White Cube’ nestled in the heart of the Chelsea neighbourhood in New York City. Inside, you find yourself surrounded by a collection of avant-garde and abstract contemporary artworks that leave you utterly puzzled.
David Zwirner Gallery in NYC
Out of curiosity, you begin to crave an explanation — a defined, pre-established meaning behind those artworks. As you look around, your gaze wanders to a bookshelf, its shelves lined with books dissecting the very artworks you’ve just seen — mostly penned or published by authoritative institutions.