A complete guide to A/B testing

I deeply believe that making informed decisions is crucial for businesses to thrive. A great start to enter this world is A/B testing, one of the classic techniques of a systematic approach to optimize and improve products and services.

This guide is divided in all the necessary steps to conduct an A/B test with a simple example and (some) python code. To show the complete process I separated each step in a way that you could research further on each topic (I highly encourage you to do so).

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