Every writer talks about how social media is the holy grail.
I accidentally discovered it’s not. Over the last 90 days, my website has consistently got 100,000 + new readers a month (not views, READERS).
Screenshot of author’s website google analytics
It’s a digital space I own 100% and can control the look and feel of. It’s led to record email subscriber growth and one of the highest-grossing revenue months for my online business.
Here are the ingredients you need to do the same.
It’s a long-term game
A personal website isn’t going to skyrocket your writing success overnight.
I’d be lying if I told you that. A website is a long game you start today and do in conjunction with social media.
It’s a digital asset you invest in that produces compounding returns over time if left to do its thing for long enough. I started my personal website 9 years ago. I got serious with it 2 years ago.
Now it’s got exponential growth that makes social media virality and millions of instagram followers look useless.
No SEO
SEO stands for Search Engine Optimization.
It’s the dark art of keywords and content strategy that fools google into thinking you’re an authority on a topic and artificially places your writing at the top of search results.