Depending on the situation, I wear various hats. My initial responsibility involved demonstrating how to integrate advanced computational design techniques into New Balance’s design and manufacturing workflows. Despite starting from scratch as a footwear designer, I persisted through numerous rounds of explaining “what is computational design?”–but don’t get me wrong, this was a two-way learning process. I started from zero as a footwear designer, so there was a steep learning curve ahead of me as well.
In the R&D process of our 3D-printing platform, TripleCell, I played a pivotal role. Starting from scratch, we were able to release two limited-production shoes in 2019. I personally designed the forefoot midsole component of the Fuelcell Echo Triple.