If you’re like me, you probably hate the research phase of the lead generation process.
But you know it’s necessary.
This work is the 20% that amounts to 80% of the results. And we will constantly refer back to it even months after we’ve launched.
Safe to say, this work is imperative.
My company, Roper Growth Media has drilled down a very specific process that we conduct time and time again. The process is the same, but the content changes. That way, we can garner great data — regardless of who we are working with.