As I was scrolling through my Instagram feed the other day, I came across a post by Everlane that made me stop and think. It wasn’t your typical lookbook or lifestyle photo but it was actually a comment on twitter that read as follows:
“Do you expect us to believe one sweater costs you $57 to make? Either you have a ridiculous pricing strategy/model or you’re full of shit. Get a brain scan performed.”
Everlane responded to this by saying that it really does cost them this amount and that other brands charge much more when they are subject to the same costs.