This Medium piece documents an intervention aimed at improving access to justice outreach. We used a technical intervention — standardized data markup on legal help websites — to improve people’s discovery of key, public-interest legal information.
Intended Goal: Our goal was to help more people find out key legal rights & services when they searched online for help. Search engines’ results pages are a key place where people find out about legal help. We wanted to raise the placement of local, public interest legal help sources on Google search results pages. Ideally, a person searching with a problem like ‘eviction help’ or ‘how to get a restraining order’ will see local legal aid groups that can help them resolve their problem, or legal guides from their jurisdiction that can build their legal capability