Some schools and companies around the world are already connected to this idea, adopting techniques from creativity courses. Many companies today practice the 20% rule (allowing employees to dedicate 20% of their working time to think creatively and explore new ideas).
This tendency to evaluate creativity goes beyond the big technology companies that have long treated “innovation” as a keyword. A 2010 survey of more than 1,500 executives found that creativity is valued as the most important business skill in the modern world.
“Creative” is one of the most used terms on LinkedIn year after year.