A celebrity and an entrepreneur at the same time? Are you mind blown? It’s more common than you think.
- Rihanna started Fenty Beauty and made a whopping $1.4 billion out of it. (Billion, you read it right.)
For reference,
, the inspirational writer and entrepreneur is worth around $200 million or so.
- Kim Kardashian raised around $66m for her startup — Shoedazzle.
So it’s more common than you might think. But let me tell you the Jessica Alba entrepreneurship story swiftly before digging into how her company’s market cap fell from $1.5 billion to $150 million.
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Jessica Alba Was Sick Of It
In 2008, she did two things:
- Wrapped up a movie called “The Eye” — which was not that good.
- Had a baby.
She then realized what many people realize — many baby products are full of petrochemicals and things that companies are sneaky about. We all know what’s inside a can of Coke, but it tastes good and does the job. So we will zip it.
But we’re not actors who were in a Marvel movie about being one of the fantastic four. So she decides to launch a company that is truly honest about its line of products. She named her company — The Honest Company (Their creativity sessions were not that productive. Or maybe they were extremely productive.)