The history of streetwear is fascinating. I used to think about how cool it would be to see its birth in NY in the early ’00s. Then recently, I started falling into the web 3 rabbit hole. And it hit me; I have an opportunity to be in New York in the 2000s. Let me explain.
Virgil Abloh says “streetwear” means ‘using whatever means to make something that is impactful’. SW was born from hip-hop & skate culture. When it started to go mainstream, there was a renaissance period for scrappy designers who understood the culture and could make cool stuff.
Likewise, crypto is a subculture born on the edges of the internet, and it’s starting to go mainstream. But instead of the expression of choice being sneakers and distressed denim, it’s NFTs & pfps.