The National Institutes of Health article provides the example of Knut the polar bear to illustrate naming’s potential for commercialisation and abnormal lives.
Should individual animals be given names in wildlife … — John Wiley
https://besjournals.onlinelibrary.wiley.com/doi/full/10.1002/pan3.10503
The Wiley article reviews literature on naming individual wild animals and surfaces arguments about anthropomorphism, charismatic species focus, and emotional attachments.