When looking over the technology horizon and searching for the next innovation, a useful guide is to list the current psychological inertia. This inertia describes those unchallenged assumptions that protect the current solution. A psychological inertial will hide all of the unquestioned beliefs about the current situation and the best way to solve it. A psychological inertia is the frame around the Overton window that adds to its weight and slows its movement.
If you can identify the source of this inertia, perhaps you have a new tool with which to solve the problem.