Every once in a while, an industry will bear witness to a paradigm-shifting project that sets a new standard. In time, the industry will become awash with requests to recreate it. At its worst, the request is generic: “We’ve heard about block chain and TikTok. Please make us one.”
And then there are the specific examples that never die because they’re so good, so ahead of their time or so visually striking that shelf-life becomes irrelevant. I’m talking about shiny Team Lab installations or the one I hear and discuss most often: Connected Worlds. It is the industry’s de facto reference for ‘collaborative immersive game’. Hats off to Design I/O, but of course it wasn’t (is it ever?) plain sailing.