Sometimes, the home builders take all the credit, even when the helpers did a lot of work. This can put off the helpers.
Similarly, consider a scenario where a single customer interacts with multiple channel partners. This can introduce a level of ambiguity, leading to multiple inquiries for a single lead. The situation becomes even more complicated when trying to determine the primary channel partner responsible for the brokerage in the case of a converted lead. This process can strain builder-channel partner relationships, undermining the collaborative spirit that should define the industry.