How to Make Change Stick

In my former career, I often said “I tell selective truths for a living.”

How cute and clever.

In reality, I worked in public relations. You could say I talked for a living.

People said I had a silver tongue and could persuade any skeptic. My view is that I’d become so convincing by learning to believe whatever BS narrative I was shoveling.

You don’t need to work in PR to get good at bullshitting yourself, however.

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Tags: Change Stick