Chara’s First Case Study
For seven years now, Mike has written all of our Smith & Diction case studies. Yes, technically I (I being Chara. It’s me, Hi) am the copywriter around here, but back when we started this company, I was holding down a full-time gig on the side, so I only had time for “real work” not the fun stuff. Plus, Mike is way funnier than I am, which is why our official brand voice basically sounds like a pop punk song.
But now, I’m full time at the studio, and it’s time for me to take over. So I’m just gonna do my best to write like Mike.