Let’s start with some questions. These are easy ones, no tricks at all. Answer what comes to your mind first.
1. Here are two toothpaste brands on the shelf, advertised as below. Everything else is same, which one will you go for?
2. Two burgers here (pardon my sketching). Which one will you go for? I am assuming that you want to consume less fat.
By the way, both the options in the questions 1 and 2 are exactly the same. Doesn’t matter which one you chose.
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