We are the “Athenticity” team, consisted of Cultural Management students, Maro Panagi, Dimitris Panopoulos, Artemis Papadaki and Chrysa Tsalafouta. In this semester we embarked on a journey of city branding, as part of the Athens Co-Creation City Branding Project, aiming at constructing together an alternate branding strategy of Athens. In doing so we had to ask ourselves: what do we find inspiring and authentic in the city and what would we aspire to change?
What is city branding?
The first stop of our journey was traveling to cities from different continents and getting to know major European cities. More specifically we examined what a resilient strategy is and how different cities and cultures foster a city branding based on resilience.