Your business needs to change, but you don’t know where to start.
Maybe you’re out of ideas or have tried things that aren’t working.
As WestJet’s story illustrates, there’s no need to reinvent the wheel.
In the early 2000s, struggling Canadian airline WestJet looked to Southwest Airlines for inspiration. They used Southwest’s low-cost strategy, adopted single-class seating, simplified fares, and focused on high-demand routes. These changes decreased their costs, increased passenger numbers, and transformed the business model that turned them into a successful player in the Canadian aviation industry.
By learning from the successes and failures of others, you can drastically accelerate your business learning curve.
Here are three tactics with real-life examples of how others have made their marketing strategies work unbelievably well.
#1 — Change how you price your products and services
Products fall into three categories: those widely purchased, those bought by a select few, and those initially known within small communities before gaining widespread popularity.
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