Almost everyone (except maybe that Zuckerberg guy) is beginning to understand the effects of social media on our lives is…well, not great. We all know how we feel after mindlessly scrolling Facebook or TikTok or InstaThreadsXSnap, or whatever the latest is these days. It isn’t good.
You are the Product
I will never forget the first time I realized this. Perhaps one of the greatest lies social media companies have sold us is that we get to use their product for free.
As the old adage goes, “If you aren’t paying for the product, you are the product.”
We think, because a social media is free to users, it’s a good deal. While Facebook and X and TikTok may not be selling their services to you directly (although, that’s changing), they are selling Something to Someone.
The Something they are selling is you.
And the Someone they are selling to is the highest bidder.