After last week’s virtual stopover at Bali, and before that Benicàssim, we decided to move from sun-kissed beaches to the majestic mountains of Scotland this week for a whirlwind tour of its capital city — Edinburgh.
The seat of the Scottish government, complete with cobbled streets, neoclassical buildings, old school clock towers, and bakeries around every corner — it’s not without reason that Edinburgh is touted as one of the most beautiful cities in Europe. Castles, hills, nightlife, cultural fix… whatever it is you’re looking for, there’s a high chance you will find it here!
When we turned to our Culture AI to study how the Scottish capital is experienced on the ‘gram, we found three dominant themes in the posts: a celebration of everyday life and moments, food (everything from bakery products to gourmet dishes and even pizza!), and adventure (found through day hikes and city explorations).