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IfMark Zuckerberg wants to beat the shit out of me, he’s welcome to. I will happily take being forever known as the bespectacled Brit who got pulped by the nerdy Facebook dude, in exchange for what I assume would be a spike in subscribers to my newsletter.
Elon Musk — the X supremo whose grand vision for renovating Twitter is still, at time of writing, yet to fully, or partially, materialise — seems less keen to become known as the guy who got beaten up by Zuck. After much toing and froing over the logistics of a possible MMA fight, Musk is in retreat. An injury, he claims, requires surgery, so the mooted fight (for which Rome’s Coliseum was proposed as a venue) seems less likely to happen. After months of baffling decision making, this is finally a good stance for Musk to take: he’s a 52-year-old Diet Coke addict who was likely to be made to look quite foolish by his younger, fitter counterpart.