In 2018, the century-old beauty giant L’Oréal announced the launch of its corporate venture capital fund BOLD.
An acronym for ‘Business Opportunities for L’Oréal Development’, the corporate arm was created specifically to invest in innovative beauty industry start-ups both financially and via mentoring schemes.
It aids start-up companies in attracting additional funding while offering expert advice on developing new strategies for marketing, R&I, digital, retail, communication, supply chain and packaging.