That responsibility, referred to in the business world as corporate social responsibility (CSR), has become the floor rather than the ceiling for companies looking to thrive.
Whether an organization focuses on improving the lives of cancer patients, like the healthcare tech company Flatiron Health, or leveraging their brand to stand up for historically marginalized groups, like Playmaker — a media, merchandise and music company, the measure of success is no longer just its ability to generate a profit, but also its overall social impact.