Our challenge was to design a website for a local business, focusing on delivering a great shopping experience for the end users.
Our group picked a thrift shop called Episode that sells second-hand clothes, shoes and accessories. Like many brick-and-mortar thrift shops, Episode does not offer an online shopping platform.
In this article, I will take you through the different techniques we employed throughout the five stages of the Design Thinking process — from empathizing with our user to testing our prototype — and our findings.