A few days ago, Apple did yet another one of its swanky launch events. The main focus of this one was the upcoming iPhone 15 and its EU-compliant USB-C port (RIP lightning port). But hidden among the pomp and excitement was something truly worrying: Apple’s next Apple Watch. The product itself is absolutely fine, if a bit expensive. But the problem has nothing to do with the watch itself; instead, it lies in Apple’s carbon-neutral claims about the watch. You see, Tim Cook and the gang have engaged in some genuinely moronic greenwashing. Let me explain.
The Broken Greenwashing Technology Undermining COP28
Sometimes, a turn of phrase makes all the difference. The sentence “Let’s eat, Grandma” and “Let’s eat Grandma” have very different meanings. If you…