Whilst searching for a flat in London, I lamented to hear my estate agent described the area we were in as “up and coming”.
Rather than believe the phrase was merely plucked out of the air, I struck upon a theory that future house prices could be explained by looking at the relative number of coffee shops and fried chickens in the area.
Enlisting the help of data scientists*, three ‘heatmaps’ of London were created to visualise where the coffee shops, chicken shops, and expensive houses were in the city.